Wada Global
| Field | Value |
|---|---|
| RFP | RFP 04 — Brand Awareness & Perception |
| Grant | 22,500 ADA |
Scope
Cost-efficient brand perception research across West African markets. Research assesses Cardano's awareness and perception among enterprise decision-makers, developers, and investors in the region, surfaces reputation gaps relative to competing chains, and delivers actionable recommendations for brand positioning.
Milestone Reports
Milestone reports submitted by Wada Global will appear here.
Milestones
| Milestone | Services | Deliverables | Acceptance Criteria | Timeframe |
|---|---|---|---|---|
| Milestone 1 – Research Design & Cross-Hub Alignment | Research design, methodology and cross-hub alignment across the three national hubs (Nigeria, Kenya, Ghana), including instrument design, sampling approach and confirmation of the message-testing framework. | Research design and methodology; cross-hub alignment plan; survey and interview instruments; sampling framework. | A complete research design document is delivered, clearly outlining research objectives, approach and rationale for chosen methods. Methodology must be appropriate for cross-country comparative research across Nigeria, Kenya and Ghana. All artefacts (survey, interview instruments) must be adequately documented, reviewed and aligned across all hubs. | 04/08/2026 |
| Milestone 2 – Sponsored Hub Fieldwork & Primary Collection | Sponsored hub fieldwork and primary data collection, including surveys and 30 interviews across Nigeria, Kenya and Ghana. | Completed surveys; 30 interview records across the three hubs; primary data set; fieldwork progress log. | A total of 30 surveys are conducted across Nigeria, Kenya & Ghana with distribution aligned with the sampling plan. Each interview must have a complete record, including date, location, interviewer and category, and are fully administered. | 01/09/2026 |
| Milestone 3 – Cross-Border Benchmarking & Data Synthesis | Cross-border benchmarking and data synthesis, consolidating the primary and secondary evidence into structured findings. | Cross-border benchmarking analysis; consolidated data synthesis; draft audience map and objection register. | A benchmarking framework is delivered that defines the criteria, indicators and comparison dimensions used to evaluate findings across all mentioned countries. The cross-border benchmark must be consistent with the research design and testing framework from Milestone 1. Consolidated data synthesis must resolve any discrepancies between datasets. | 15/09/2026 |
| Milestone 4 – Final Output Production & CPS Authoring | Final output production and authoring of the Multi-Hub Cardano Problem Statement (CPS), plus community knowledge-sharing. | African Decision Memo; Three-Nation Audience Map; Regional Objection Register; Competitor Positioning Matrix; Multi-Hub Cardano Problem Statement (CPS). | A complete final output package is produced, including all benchmarked findings and three-nation audience map, competitor positioning matrix and CPS. Final outputs must be clear, coherent, evidence-based and aligned with the message-testing framework. | 30/09/2026 |
| Total Timeframe from Effective Date | 10 weeks |